If you're a Mac fan then you should know the name. Guy was the ultimate Macintosh evangelist. If you cut him with a knife he would bleed the colors of the Apple logo.
For two years (1988-89) I was a product manager for Layered, Inc., developer of the Insight accounting package for the Mac. The software was an award winner and the Mac industry was an exciting place to be. At the same time Guy was (and still is) a phenomenon in the marketing world. His book, The Macintosh Way was the bible for Macintosh marketing. I've read three of his books - The Macintosh Way, Selling the Dream and How to Drive your Competition Crazy and have had the privilege to see Guy speak more than once. The books and the presentations were enjoyable and, more importantly, made you think.
Now Guy has gotten into blogging. You absolutely must check out Signum sine tinnitu--by Guy Kawasaki. Ok, the title doesn't roll off the tongue but the content is excellent.
As for the Mac fans out there, check out the post entitled The Top Ten Lies of Guy Kawasaki. You will find number ten interesting. At least he believed it at the time. Hats off to Guy's openness and honesty.
To Guy - thanks for joining the blogosphere.
Friday, June 09, 2006
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