The iPod Nano – This product has every appearance of a winner. Apple has capitalized of the simple and universally recognized design of today’s larger iPod. As people say, size matters and in this case the smaller, the better; the larger the capacity, the better. And then there’s price point, getting the best bang of for your buck. Apple has achieved all three with the iPod Nano. The only issue I have is the name, why Nano? However, my concern about the name is pushed aside by the sleak appearance combined with the full functionality of its larger cousin.
What will this product do for Apple? Once again, the teenager and 20 something market is critical to capture. The goal – create a fan base for life. Every company in the world would love to have the loyal following that Mac owners continuously demonstrate. And Apple has repeated the process with the iPod. Innovation and quality are everything. Every MP3 developer is trying to design the iPod killer. Apple needs to do everything possible to prevent this – constantly improve the product, create a price range to meet everyone’s needs from the teenager to the high-end audiophile, and reduce physical size while maintaining the best interface in the industry. The iPod Nano addresses all of these issues and proves that Apple is still the leader of pack and will remain so as it continues to be sensitive to these factors.