Friday, September 09, 2005

Motorola ROKR (aka the iTunes Phone) - A necessary move

Motorola ROKR (aka the iTunes Phone) – Another good move by Apple. It is crucial that Apple take some sort of action in this direction. Partnering is definitely the way to go. OK, so why an iTunes Phone? One word – teenagers. Wouldn’t a teenager love having the phone and iPod all in one neat little package? Yes, 20 and 30 something’s would want it too but that group would be more concerned with service and feature set. A teenager simply needs cellular service around their hometown.

Mobile virtual network operator – As was mentioned in the Wall Street Journal article on September 8th, one possibility is for Apple to enter the wireless service arena. To do so, Apple would buy wireless service wholesale and resell it. This could be the third rail of the iTunes Phone. I would not attach the Apple name to any wireless service. As all cellular users know, we all are disappointed with the reception and coverage, no matter who we use as a provider. Wireless service does not match Apple’s image of a high quality product and service. Step aside and let someone else take the blame for inadequate service.

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